Facebook Guide: How to Create a Business Page on Facebook
How to Create a Business Page on Facebook
Being on a social media apprenticeship, you’re going to be spending a monstrous part of you life on Facebook. There are some really sexy things we can do like social listening and Facebook Ads are a huge part of what you’ll learn on your apprenticeship, especially if your client is B2C (business to consumer). But before you run off and make your clients millions and it’s a good idea to learn to walk first.
When it comes to Facebook, walking means setting up your business profile. Now I’m going to treat you like you’re really dumb, and go through it slowly step by step. I know you’re not, you’ve managed to stumble on this article for a start, so you already have gone up in my estimations. But to save any confusion we’ll go through it in baby steps.
So if you’re ready, here’s how you can create a Facebook business page of your own.
First of all, you need to actually have a Facebook account of your own. If you’re still in the minority of young people without a Facebook, then now is the time to get one. In order to operate a business Facebook page you don’t need to be active on your personal page nor do you need to add anyone on your personal page.
A great thing about Facebook is that no one who likes your business page can see your personal page, and no one from your personal page can automatically see your business page. So if you’re like me and worry that people will find your personal Facebook account, they won’t (unless they really try to). The accounts operate individually but one is necessary to create the other.
Now, you’ve either created a Facebook account or you’ve just skipped step 1. Either way, you are now in a position where you can create the page for your business to reside.
To begin, click on the small arrow in the top right corner of your page (for desktop users) and select the option “Create Page”.
Alternatively, go straight to this link: https://www.facebook.com/pages/create.php
You’ll now have the ability to choose both a name and a category for your business from the following options:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Don’t worry, you’ll have the option to change both your name and your category later, so it’s okay to make a mistake.
When choosing your category think careful about whether you’re just an online presence or whether you’re a local company with a physical presence. Because the categories will significantly change how your business page will look, and if you have a store without an address on the Facebook page, you’re at danger of losing business.
The next step is to begin entering information that will be important for Facebook and customers to understand what your business is for. You’ll get to fill in an “about” section, where you describe what it is that you do, you’ll be able to supply your business URL and you’ll be able to add relevant categories that Facebook use to rank your page in search.
Branding is always one of the most important points for businesses. Since most of you will already have a business in full flow this part will be easy, you just want to take your company logo and make it your profile picture, and choose a relevant yet eye-catching cover photo. One tip for a cover photo is to attract attention with colours and photos and then use the text to plug your website or product.
If you do not already have a business logo, it’s easy enough to make one without a designer, just ensure it is at least 180×180 pixels. You can check the latest dimensions on Facebook itself, though.
Tip. If you’re working with a team and you have a designer on hand, get them to create the header image. But if you’re on your lonesome, go to Canva.com. It’s free, it has templated sizes so you know it will fit perfectly, and it’s drag and drop. You can use it after watching a few videos on YouTube. The more you use it, the better you’ll get and the faster you’ll get.
Now you’ve done all of the basic setup, you can move onto completing the additional information for your page. This includes your address, a longer description, start-up information, your ideal target audience and additional contact details. Of course, if you want to skip this part, then go ahead.
Publish your first post. Pro tip: Include a photo with your first post, you’re more likely to get interactions and people are less likely to just scroll straight past it on their news feed without noticing its existence.
Update: Include “self-styled” videos to show your customers “how to” videos to address the frequently asked questions they may have. An example is from Shutter Me Beautiful. Their Facebook page has a number of videos that have gained thousands of views combined!
Now you’re all done, and your business Facebook page is up and running. Now, just be active and you’ll see just how awesome Facebook is as a business tool!
It all starts with the first step, and you’ve made it by following this article.
You need to learn how to maximize the reach and potential of the tabs, how to pin posts to the top. You can change your landing page and have a unique page heck, you can even have Like-Gates, polls, quizzes and other delightful things.
You are at the foot of the mountain looking up. Facebook kicks some serious butt when we’re talking social media for businesses. On your apprenticeship you’ll master all of this and as soon as you are able to make businesses more money you’re never going to be out of work. It’s nice to be wanted and an apprenticeship is a good starting point.
What you’ll learn on your Social Media Apprenticeship
You’ll get to learn more about this on the apprenticeship. Facebook is all about quantity and engagement. It used to be so easy to attract and engage an audience with Facebook, but people abused it so they have changed their algorithm so that unless an audience member keeps engaging with your profile, they’ll stop seeing your posts. With that in mind, you should be creating posts that look to engage and provoke a reaction to keep engagement as high as possible.