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SOCIAL MEDIA MARKETING APPRENTICESHIP

Social Media Social Networking Technology Connection ConceptDo you enjoy using Social Media platforms like Facebook and Twitter? Why not learn how you can use them and many more to and get paid £7,000 – 12,000 initially (moving on to £15,000-£20,000). On this apprenticeship you will be challenged to look at the many ways in which you can reach with your target audience and actively engage with them.

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  • Apply for an Apprenticeship

    We work with a lot of employers in different sectors. Please fill out the form and indicate your preferred type of apprenticeship and we will call you back to discuss. Call 0161 82 11 802 to speak with us.

This Level 3 Social Media Marketing qualification will help you understand the impact of social media on business and help you to use a range of techniques and tools in your marketing campaigns in order to reach and engage with your target audience via social channels (a.k.a. the “digital word of mouth”). This will increase your value/skill level for the company you work for meaning that your productivity, career prospect and income progression are vastly improved.

Ideal qualification for staff looking to expand their knowledge and skills from the following occupations:

  • Marketing Assistant, Marketing Executive, Social Media Specialist, Digital Assistant
  • Administration Assistant, Office Assistant, Receptionist, HR Assistant
  • Personal Assistant, Pay Roll Operative, Data Entry Clerk
  • and many more..

You can apply if you fulfil the following criteria:

  • 16+ (if 16-18, your business may be entitled to a £1500 grant on top)
  • have any qualification BELOW degree level
  • Have a passion for Social Media and all things digital
  • If unemployed, we can still help

Employers benefit by taking advantage of the following:

  • Use free Social Media platforms to full advantage
  • Turn passive customers into paying customers through Social Media engagement
  • Don’t get left behind by the ever-growing online and digital markets
  • Communicate more efficiently through various digital platforms
  • Apply expert digital techniques to get ahead of your competitors
  • Gain valuable insight into your customers through digital analytics

Employees benefit by taking advantage of the following:

  • Learn to use a variety of Social Media platforms and their demographics
  • Tailor the qualification to your focused career choice
  • Develop new and exciting skills for both online and offline marketing strategies
  • Enhance your technical knowledge for creating dynamic and visual content
  • Build on the ability to create accurate and up to date content in a fast paced career

SOCIAL MEDIA APPRENTICESHIP OVERVIEW

UNITS COVERED IN COURSE

Stay safe and secure when working with collaborative technology

Plan and set up IT tools and devices for collaborative working

Prepare collaborative technologies for use

Manage tasks using collaborative technologies

Understand how social media fits into the objectives & marketing of a business

Understand how to select social media tools and channels for a business

Understand how to measure the success of using social media tools and channels

Understand how social media policy & guidelines can impact a business

Able to monitor how a business is using social media

Understand Search Engine Optimisation (SEO)

Able to plan implementation of SEO techniques

Understand Social Media Optimisation (SMO)

Understand how to plan implementation of a website optimised for mobile devices

Able to evaluate external social networking tools for a business

Understand how to classify the social networking audience of a business

Able to use social media management tools in relation to social networking

Able to carry out a risk analysis and create a digital crisis management plan in relation to social networking for a business

Able to use social networking measurement & monitoring tools for a business

Understand planning requirements for the use of digital & social media

Able to market to target customers using digital & social media

Able to create and analyse online profiles

Able to analyse use of blogs, e-articles and micro-blogs for a business

Able to write content for the web for a business

Able to incorporate media or rich-media into content for the web for a business

Know the impact of plagiarism, Intellectual Property Rights (IPR) and copyright law for content on the web for a business

Able to use social bookmarking, tagging & syndication for content for a business

Able to use analytics tools to monitor content on the web

Website Software:

Create structures and styles for websites

Use website software tools to prepare content for websites

Publish websites

Video Software:

Use video hardware & software to capture sequences

Use video software tools & techniques to combine and edit sequences

Play and present video sequences

Imaging Software:

Obtain, insert and combine information for images

Use imaging software tools to create, manipulate and edit images

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